AI & DATA LEADERSHIP
AI that earns
its place on
the P&L
Board-level AI and data leadership for PE-backed businesses and enterprise, focused exclusively on commercial outcomes. No pilots for the sake of pilots. No AI theatre. EBITDA or it doesn't count.
€166M
EBIDA - SINGLE
AI PROGRAMME
€300M+
EBITDA DELIVERED
25+
YEARS GLOBAL
AI LEADERSHIP
FTSE | DAX | F500
ORGANISATIONAL PEDIGREE
"I don't measure success in models deployed or datasets processed. I measure it in EBITDA created, costs removed, and exits de-risked."
— Carlos Soares, Founder
Built for businesses
at an AI inflection point
I've spent 25 years leading AI and data transformations inside FTSE100, DAX40, and Fortune 500 organisations. I've seen what works and, more usefully, exactly what doesn't.
Programmes fail because practitioners skip commercial problem-framing. Because change management is treated as an afterthought. Because the operating model never gets redesigned to match the ambition. Because there's no one at board level who can hold the line on delivery against commercial outcomes.
NorthAxis Partners exists to fix that. We bring the experience of someone who has sat in the CAIO seat across multiple industries — with full accountability for EBITDA, not just for delivery — and deploy it at a fraction of the cost and commitment of a permanent hire.
ABOUT
After university, I served as an officer in the military, an experience that shaped a fundamental conviction: that leadership under pressure, with incomplete information and high stakes, is a learnable discipline. It's the same discipline that makes AI programmes succeed or fail.
Carlos Soares
DATA, ANALYTICS & AI LEADER
Brenntag SE - DAX40
SVP Data, Analytics & AI (CAIO)
Diageo plc - FTSE100
Chief Data & Analytics Officer
Nike Inc - Fortune 500
Senior Director - Marketplace Analytics
Liberty Global
VP Business Intelligence & Advanced Analytics
Thirty minutes. A clear view of what's posible.
The discovery call is a diagnostic conversation, not a sales pitch. In 30 minutes you'll have a clear view of where the real AI and data opportunity sits in your business, what's blocking it, and whether we're the right fit to help unlock it.
Email: carlos@north-axis.com
Tel: +44 (0) 759789331)